The perfect couple, the perfect gown, the perfect venue… the perfect wedding day! Social networks like Pinterest and Instagram have helped many couples plan their big day from bouquet to banquet, from ideas to DIY’s, from the caterer to the wedding photographer. All of this hard work is worth it because “this day is once in a lifetime”, and because “this moment is going to be perfect”.
But what is perfection in social or wedding photography? How can we as photographers achieve this perfection? And how can we help our couples experience their perfect wedding day? These questions can be overwhelming, but they remind us of our role in the unfolding of that perfect day.
We believe that genuine emotions make a wedding memorable. We love to photograph laughter and tears during the wedding, and to act as witnesses with cameras during the day. We don’t interfere in any moment, and we don’t try to repeat any actions. For us the imperfections of the day are really its true perfections. Why do we say so?
Just imagine yourself sitting in a children’s playground. You see from a distance children running uphill and rolling down, and suddenly you hear someone laughing his heart out because a kid dunked himself in a puddle of mud. Would you control the scenario in order to make it “picture perfect”? Of course not, because that would kill the emotion! How about during that perfect day? Do we tend to overly control the situations we encounter there? Do we make our couples repeat moments that have passed? If so, we’re not helping to create an experience, we’re just directing a theater. The sad truth is that this is the first thing our clients will see when they look at their images – fake moments! Allowing the day to be genuine and simply acting as witnesses to the truth is what makes for the most touching and wonderful images.
And a final point – we are social photographers rather than social network photographers, and this essentially means that we don’t let ourselves become a pain the arse. We acknowledge that we’re working with people who are filled with emotions, and we treat each of them as we would love to be treated! We don’t make images just for the sake of posting them online and receiving “likes”. An image that means something beautiful for you and your clients is worth more than a million likes.
A wedding is an “imperfect perfect day”, filled with imperfect emotions and unplanned situations, imperfect couples and families with their moods. What could be a better moment to freeze in time as a way of celebrating a bride and groom’s love with their family and friends? Fellow photographers, what wonderful thing are you willing to do to help create an “imperfect perfect day” for your clients?